George was born into the scene of the very New York City culture that gave way to our subculture as we know it to be the house scene. From the days of Paradise Garage to club Shelter to what have you now a day, George's water runs deep enriched with experience of house music parties. From this George had a conviction of an idea that needed a label. Thus he called it In2Deep. This idea is but a unique dynamic of this subculture.

House music and its many many parties, in its form, shaped his understanding and experience. George, from this, naturally realized a format for In2Deep.

It is a collective concept. Whether, it is the varying DJs or the patrons, all have one thing in common. The In2Deep festivities, the party is about being one to the music. Everyone that comes to In2Deep sessions is part of that one. The rhythmic and soulful genre of house that In2Deep selectively fostered couches the dance with a sense of belonging.

In2Deep parties entail different DJs for every event to keep diversity in the selection of mixes for its listeners. This is in tandem to one thing being the same, everyone is part of this collective diversity as one body.